What is Google Places
Google Places is where you can create a free local business listing that will allow you to drive local traffic to your website, through the local business results that are shown in Google when someone searches for what you do in the area.
This can be an effective way to put your business in front of potentially thousands of local customers who are searching for exactly what you do. However just creating a listing is not enough, you need to
optimize that listing to encourage users to want to contact you.
Your business may already appear on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing as soon as you verify them through Google Places.
Your Google listing is an easy way to maintain an online presence, even if you don’t have a website. You can visit Google Places anytime to edit your information or see how many people have seen and clicked on your listing.
At the end of the sign-up, Google will ask you to verify your submission by phone or postcard. They do this to make sure only the right people are able to change public data about your business.